About etera

etera solutions is a consulting and functional service provider dedicated to providing high-quality technical and programming solutions for the biotechnology and pharmaceutical industry. We combine unmatched expertise with transparency to create integrated solutions across all clinical functions. Our clients include global companies, emerging start ups, and mid size firms.

The key elements that define etera are accountability, expertise, and commitment.


We are responsible, transparent, and ethical. We take a collaborative approach, share knowledge, and work with clients to develop a clear path to achieve project goals.


Our focus is technical services. Our professional expertise and extensive industry knowledge provide your organization with the assurance of high performance solutions and met targets.


We are dedicated to our clients and employees. We deliver a consistent client commitment through a philosophy geared toward building genuine, long-lasting relationships. No matter how large or small the project, the level of personal service and focus that clients receive remains unmatched.




Reed George

Co-Founder and Managing Partner

Reed has almost 25 years of SAS programming experience, including 16 years in the Biopharmaceutical industry. He has led, managed, and directed statistical programming, applications, and process improvement groups. He has experience with all manners of Phase I through Phase IV statistical programming support from safety to data management to biostatistics to regulatory to marketing and publications. This work includes writing coding tools, coding edit checks, building analysis datasets, writing code to produce statistical output for clinical reports, developing applications, writing standard policies and procedures, and building eSubmissions. He has knowledge of HL7, ICH, CDISC (SDTM and ADaM) standards and principles, and he has applied them to various projects. Reed holds a Bachelor’s Degree in Mathematics and a Master’s Degree in Liberal Arts.

Jeff Martin

Co-Founder and Managing Partner

Jeff has over 20 years SAS programming experience in the Biopharmaceutical industry. He has managed statistical programming groups and served as a principal SAS programmer in biotechnology companies and CROs. He has worked in a variety of therapeutic areas including oncology and endocrinology. He has experience with all manners of statistical programming support including data management, providing statistical output for clinical reports, and providing support and guidance for FDA submissions including knowledge of current CDISC (SDTM and ADaM) standards. Jeff holds a Master’s Degree in Biostatistics.

Carlo Radovsky

Co-Founder and Managing Partner

Carlo has over 25 years of experience in data management, application development, and statistical programming in the Biopharmaceutical industry. Carlo is versed in both Data Management and Biostatistical Programming, with expertise in process development and compliance. Carlo has served as a manager of CDMS technical staff, and as a Principal Statistical Programmer. In addition he has 14 years of consulting in the Biopharmaceutical industry, during the course of which he architected fit-for-purpose CDMS solutions, lead clinical and statistical programming initiatives, and provided BI solutions to clients.

Subbu Rayavarapu

Co-Founder and Managing Partner

Subbu has 18 years of experience in Information Technology, including 15 years in the Biopharmaceutical industry specializing in CDMS/EDC systems. Having worked with several leading EDC products, Subbu has expertise in the processes and implementation methodologies required to optimize these systems for clients needs and to integrate them with other functional areas. Subbu served as a lead on various EDC initiatives where he focused on implementation, vendor evaluation, developing standards, process development, validation, and deploying studies with CDISC standards. He also served as BI architect on clinical data warehouse. Subbu holds a Master’s Degree in Business Administration and Bachelor’s Degree in Computer Science.

Arvind Gopal

Managing Director

Arvind has over 15 years of experience in Information Technology, including 13 years in the Biopharmaceutical industry. Arvind’s specialities are process improvement, quality management, and finding simple solutions for complex issues. He has extensive experience in all phases of the software development life cycle and implementation of clinical data management applications. He has led, trained, managed, and directed application development groups using various clinical applications. Arvind holds a Master’s Degree in Computer Science and a Bachelor’s Degree in Computer Science and Engineering.